In October of 2022, Mongo approached me with the idea for a new Youtube channel. He wanted to create a Youtube channel based around Minecraft content for kids. Together we worked to create specific content that would appeal to that audience. We found that less jumpcuts and constant audio kept retention high. We applied this style throughout all of the videos and saw significant success. During our 2 months of working together, we grew the MongoTV channel from 0 subscribes to 200,000 subcribers. Along with our statistical growth, we saw multiple channels within the same niche copy our style and practices.